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May, 2016 There are 8 posts in this archive

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31
May
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Reasons to invest in SEO today! Part 2

posted on May 31, 2016 / 0 Comments

SEO (search engine optimisation) is not an easy concept to understand and even harder to justify – as abstract concepts go, it’s at the top of the list (pun intended). SEO promises to increase your online presence and the effectiveness of that presence by getting you to the top of search engine rankings. This is done by using the correct words and phrases potential customers will use in their searches, ensuring the content on your page is of a high quality and relevant to your prospective customers, and increasing the number of links and shares your page gets. Yet the results of …

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30
May
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Reasons to invest in SEO today! Part 1

posted on May 30, 2016 / 0 Comments

SEO (search engine optimisation) is not an easy concept to understand and even harder to justify – as abstract concepts go, it’s at the top of the list (pun intended). SEO promises to increase your online presence and the effectiveness of that presence by getting you to the top of search engine rankings. This is done by using the correct words and phrases potential customers will use in their searches, ensuring the content on your page is of a high quality and relevant to your prospective customers, and increasing the number of links and shares your page gets. Yet the results of …

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29
May
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Email marketing, if used responsibly and with restraint, could be one of the best ways for a business to build authority and trust among its target audience, as well as create brand recall and increase customer retention. In Part 1 of our post, we looked at four basic elements you could master to get people to open and read your emails. These four elements hold the greatest power when it comes to creating an effective marketing email and if you can get them right, together with the remaining four, you can create a campaign that sets you apart from your competition. Call …

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28
May
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Marketingterms.com defines email marketing as the promotion of products and services via email. This sounds relatively simple, but when you consider what it takes to get and hold people’s attention today, there is a lot more to email marketing than this definition suggests. Email marketing, if used responsibly and with restraint, could be one of the best ways for a business to build authority and trust among its target audience as well as create brand recall and increase customer retention. In this two-part post, we look at eight essential elements that necessary for effective marketing email. “From” label The first thing anyone does when …

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27
May
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Pay-per-click is a great way to get visitors to your site when you need traffic in a hurry. It basically entails buying a listing in the search results of a search engine like Google or Bing; and the best part is that you only pay each time your ad is clicked. But isn’t that cheating, you may ask? Well, pay-per-click coupled with a little bit of hard work on the organic search side can help catapult your business to serious success. Pay-per-click advertising has many benefits, but in this post we’re only going to look at the top five that make …

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