6 Social Media Marketing Must Do’s – Part 2
Social media has become one of the most powerful platforms for marketing a business in the modern age. The sad reality however, is that many businesses are still doing it wrong. Simply signing up for every social network to say you have a social media presence is not enough if you don’t have a plan.
In this two-part post, we look at six tips to ensure that you’re getting the most of your social media marketing strategy.
Get on board with influencer marketing
Influencer marketing is one of the fastest growing marketing trends for a reason. People want opinions and reviews from real people that they feel they can trust. Leveraging the reputation of your industry influencers can go a long way for your social media marketing campaign. Industry influences can open you up to new audiences and lend credibility to your campaign and brand when it matters most.
Social media marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
If you are not thinking visually you are not going to reach the levels of social media success that you have in mind. Strong images, captivating videos and informative infographics are all visually based content that no social media marketing strategy should be without. Your audience needs information that they can consume on the go quite quickly so thinking about visual representation of the messages you want to convey is essentially.
Analyse the success of your content
If you aren’t analysing your content, you have no idea what’s working and where you need to adjust your strategy. Identify your most successful posts and then take the time out to discover the reasons behind that success so that you can replicate it going forward. Thankfully technology makes keeping track of your campaign easy.