Why Social Media Marketing is a Must-Have! Part 2
Social media marketing has become a must-have for business today. You want to be where the action is, where your customers are hanging out and getting their information from. This means you need to go to them – which means you not only need to have a strong presence on social media, but also a strong strategy to go with it.
There are nearly 700 million daily active users on Facebook, with Twitter clocking in at just over 500 million. Still don’t think you need social media marketing?
Social media marketing has a 100% higher lead-to-close rate than outbound marketing. More than 80% of B2B marketers use social media marketing in some form. And we have 21 more reasons why social media marketing is definitely a must-have.
Let’s take a look at seven more great reasons why you need social media marketing.
Keeping up with the competitors
Your competitors are on social media and building relationships as we speak – do you really want to get left behind? Can you afford to?
Social media boosts SEO
Social media a great way to get content out there that is fresh and relevant – and search engine ranking systems like that. It also drives traffic to your optimised pages, which is another great way to boost SEO.
Social media marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
Media coverage and publicity
Social media s social by definition, so you can use this to get exposure to media outlets and use people’s fascination with bright lights to increase your reach. Sponsor events and share loads of pictures of every event you organise or attend – people love pictures, so don’t be shy to share and tag.
If anyone posts on social media about an issue with your product, service or brand, you can respond immediately before it becomes a bigger deal. You can also use the personal engagement to do damage control and even turn the situation around by offering excellent service and feedback in a very public manner.
You control the level and frequency of engagement with your customers and your audience, so if you can keep up a stable and consistent presence, you will be there, ready and waiting, when they do decide to part with their money. Social media makes it easy for people to buy things; all you need to do is be right there in front of them.
Find customers you never knew were there
There are apps and software you can use to find those people searching for your products and services. By using these you’ll be able to discover whole new groups of customers you never knew existed in places you would never have thought to look.
Be discovered by new customers
Conversely, these kind of search tools will lead customers to you who would otherwise never have crossed your path. It’s the ultimate passive marketing, where social media leads people to you without you even expecting it.
The last blog in this series with even more great reasons why you need social media marketing will follow shortly.