3 Things You Need to Know Before Starting a Podcast
Thinking of new ways to enhance your brand visibility and reach? Now is the time to consider podcasting and create an audible connection with your audience. Podcasting is growing in popularity – and here is how to get started.
1. Understand Podcasting
If videos make a powerful visual connection, podcasts create a similar personal connection thanks to the sound of the human voice. Just like listening to the radio, your audience is listening and wants to hear from your business too.
Podcasts are ideal for sharing unique insights and perspective. Use a forward-thinking approach to capture your target with interesting topics of their interest. Get involved in the conversation, and you might just get introduced to a new audience.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
2. Find Your Podcast Niche
With so many podcasts in the mainstream today, and a variety of topics from music to technology to entrepreneurship, choosing a specific focus for your podcast is a must.
You need to know what you want to talk about, and how it relates to your business, industry, and audience. Learn as much as you can about a specific topic if you are looking to make your opinions heard and to reach your target.
Think of it this way: your podcast needs to be a niche just like your blog. Sharing relevant information about your topic on a constant basis will position you as the expert in the long run. Know your audience, and be aware of the things they want to know the most.
3. Invest in Professional Tools
Once you found your podcast niche, you will need a professional setup to make it happen and maximise your chances of success. A small studio setup is preferable.
For quality podcasting, a decent quality microphone is non-negotiable. Invest in the best you can afford. Also, consider a set of headphones and a pop filter to reduce or muffle unwanted ambient sound. Clear sound conveys quality and professionalism.
Finally, polish your podcast with editing software (luckily there are plenty of free options) such as Audacity for Windows/PC or GarageBand for Mac. As you can see from the above, the investment is quite modest in comparison with photography or video equipment.
Choose the right tools, and get ready to podcast quality content to your audience.