3 Tips to Get More Out of Your Visual Content
Creating visual content is essential to any digital marketing strategy. After all, information is often easier to consume in a graphic format. You know the benefits to your brand. But what do you do when your visuals aren’t as effective as they should be?
Below are a few basic pointers to improve the process of creating visual content for your brand, whether you are just starting or you are in dire need of a visual shake-up.
1. Improve Your Design Tools
Your brand can start creating professional-looking visuals for web, social media, infographics, presentations and other applications thanks to popular online graphics tools such as Canva.
Use graphics templates and pre-sized images for popular social networks to save time. Most graphic design tools offer decent stock images, icons and graphic elements that can be downloaded for free or purchased for a small fee.
An infographic is a visual representation of information designed to make the data easily understandable at a glance. People use infographics to quickly communicate a message, to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time.
2. Focus on Branding
Keep your branding on point, compelling and recognisable through your visual content. This means documenting your CI and branding guidelines to include the visual elements unique to your brand and needed for web and social media graphic content.
Define your brand’s visual identity – logo, colours, fonts, style, photo library, campaigns – and check your visual content against these guidelines to keep the content on track and ensure brand consistency.
3. Organise Data in Infographics
Data-based information and statistics are easier to consume and remember if organised as an infographic. There are various ways to display content creatively and engage users, for example through the use of headers, charts, icons, bullet lists, and quotes.
The same information can be redesigned differently. Look for ways to reuse the various graphics by combining or breaking out visual elements to produce a more detailed infographic that can be published as an image on social media channels.
Need help with creating visually engaging content?
At Digital Cloud we turn boring data into beautiful sweet visuals. Take your story beyond words with the use of infographics.