4 Beginner Video Marketing Mistakes
A lot of things can go wrong with video marketing, especially when you’ve just begun to include it in your digital marketing strategy. Here are some rookie mistakes to avoid.
1. Don’t sell – tell the story
When starting with video marketing, it’s tempting to focus on selling your product and services on camera. Avoid the hard sell approach and deliver what customers want: a compelling and engaging story. Show what makes your brand unique and how your audience can benefit from what you are selling instead. Make it fun and interesting.
2. Don’t forget the call to action
Too often, brands get caught in the story and forget to add that vital element: a great call-to-action. Show your audience what you want them to do next: check out your website, email with enquiries, follow your social media channels, attend an event etc. Your video may be engaging, but without a clear call-to-action, it’s not a viable marketing effort.
Video marketing involves incorporating videos into your digital marketing campaigns to promote your company, drive sales, raise awareness of your products or services, or engage your customers. Video marketing not only helps you connect with your audience but boosts information retention as well, meaning more people will remember your brand.
3. Don’t be cheap – think quality and cost-effectiveness
Remember when we said a lot of things could go wrong in video marketing? There’s nothing worse that says cheaper or low-effort than text-heavy videos, lots of static images and bad audio. Rather invest in quality video footage and do it right from the beginning.
Your videos should be appealing while still cost-effective. Don’t overspend either. You can achieve effective results with high-quality videos in line with your marketing strategy without stretching your budget unnecessarily.
4. Don’t skimp on your video strategy planning
The biggest mistake with video marketing is making videos randomly without any strategy or content plan. Treat video marketing the same way as with any other content marketing campaign. Before engaging in video marketing, establish the goal of your video campaign and the value it brings to the audience. Then proceed with the fun part.
If done right, video marketing can help your company exponentially with gaining visibility, becoming an authority in the industry, driving customer engagement, and increase conversion rates.
Increase engagement, audience reach and revenue with video marketing.