4 Content Marketing Mistakes You’re Making
The concept of content marketing has taken the world by storm with most brands on board and generating content at rapid rates in the hopes of boosting awareness, engaging a larger audience and standing out from the crowd.
But in a content rich world how do you separate yourself from the competition? Well for starters forget the secret formulas and focus on the basics by avoiding these 4 content marketing mistakes.
Failing to plan
Each piece of content you produce needs to have a clearly defined purpose, which means setting goals for your content. When you set goals you can structure your strategy around what matters, that’s assuming you have a strategy in the first place. Your plan is essential and depending on your goals it must outline how much of your content should focus on lead generation, sales, lead nurturing, brand awareness, and engagement for example.
Not measuring performance
Once you know what you want to achieve, knowing whether or not your achieving is a natural next step. Measuring your contents performance is essential and you can do this by looking at factors like customer engagement, business revenue, and the quality of leads generated. You can use tracking tools like Google Analytics to help measure your contents performance.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Not pinpointing your audience
A lot of brands fear that narrowing in on their audience limits the reach of their material however, honing in on your audience actually helps to increase your contents relevance. This is important if you want to make sure that your message reaches the right people. It’s no use writing on as many things as possible to appeal to the masses. Instead you can write on specific topics directed at specific people, which will attract a loyal following who are likely to engage with your brand and support it with sales.
Sticking to one type of medium
This is probably one of the worst things you could do to yourself and your business in this modern age. With so many different ways to create compelling content from videos, and infographics to case studies and podcasts, you need to think about which elements will best help you communicate your point to the different types of visitors to your site. Remember to master one medium at a time and use them wisely.