Video is a powerful enterprise marketing tool. If you are planning to leverage video in your marketing strategy, know how to use each video content produced for different types of marketing channels. Here’s a short guide to help you.
1. Product Demo and Tutorials
A brand can tell the story of a product through a well-crafted product explainer video, which is usually (but not necessarily) animated. How-to and tutorials can be as effective in generating interest.
This type of video supports product marketing and sales. It aims to create product awareness and customer engagement, but also leads to new sales and client conversions, depending on its distribution. Great for PR and SEO purposes, too.
Use these types of videos pretty much everywhere, on websites, campaign landing pages, blogs, even social media and email marketing.
Video marketing involves incorporating videos into your digital marketing campaigns to promote your company, drive sales, raise awareness of your products or services, or engage your customers. Video marketing not only helps you connect with your audience but boosts information retention as well, meaning more people will remember your brand.
2. Company Culture/Meet the Staff
Videos that showcase company culture and teamwork are ideal for attracting attention and promoting brand values to a wider audience.
Company culture videos can be anything from light-hearted and humourous to a more corporate approach, depending on the company’s profile.
Add these type of videos on your website homepage, and distribute them via blogs, social media channels, PR and email marketing campaigns.
3. Slideshows and Video Series
Another preferred type of video is slide shows with backtrack music or voice-over which are best used for presentations and portfolio showcase.
Distribute slideshows and video tips series on social media channels, via blogs and email marketing.
4. Video Teasers
Short and punchy, video teasers can increase traffic on website landing pages and capture the online viewer’s attention and interest.
Go viral with creative teasers on social media and blogs/vlogs.
Increase engagement, audience reach and revenue with video marketing.