5 Reasons to Use Infographics in your Content Marketing
The contemporary age is one of Big Data – in one day, humans create approximately 1.5 billion pieces of content, 140 million tweets and 2 million videos. That’s a lot of information! As a business, you want to cut through all of this and get your message across to your target audience. One of the most eye-catching ways you can do so is through an infographic!
What is an infographic?
An infographic is a mix of design, writing and analysis that presents data is a visually-driven manner! Infographics are visually compelling, and they allow marketers to share complex information that tells a story.
Here are 5 of the best reasons that your business should be using infographics as part of your content marketing strategy:
Humans process visuals better than text
Humans are visual beings- meaning that we process information in a visual format far better than text. Infographics are easily scanned and viewed, and consumers are more likely to read a visually attractive infographic than a long purely-text piece.
Infographics tell a story
People love facts, figures and statistics- especially if it’s tied together in an easy to digest story!
An infographic is a visual representation of information designed to make the data easily understandable at a glance. People use infographics to quickly communicate a message, to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time.
Infographics are shareable
Infographics are easy to share and have the capacity to go viral- ensuring more coverage for your business. Infographics can easily be shared globally- thereby reaching audiences across the globe.
An infographic embedded with your logo and brand is an excellent way of creating greater Brand Awareness- and if the infographic goes viral, so does your brand! Increased brand awareness can lead to new leads and an increase in business.
Benefits Search Engine Optimisation
Search Engine Optimisation (SEO) is a huge priority for many brands, and infographics can help improve your SEO! The viral nature of infographics makes people link to your site, leading to a higher ranking on Google.
Infographics are more than just a fun, educational resource- they are a marketing tool filled with potential. So, let’s go out and create incredible infographics to wow the world!