6 Content Marketing Predictions for 2020

Do you want to find out how to create more compelling content in 2020? Let’s look at some industry predictions that will shape content creation for marketers and businesses in the coming year.

Focus on conversations. Marketers should not forget the basics of content marketing – the goal of sparking conversations than pushing out marketing jargon. Understanding your audience is key to producing quality and engaging content that gets people talking. Don’t underestimate the power of clear and straightforward communication.

Promote diversity. It is something we are going to see more often in the content marketing space and has a great marketing appeal in a country as diverse as South Africa. Brands are looking towards earning the trust of their audience by representing different voices. Do it with compelling narratives and inclusive content that speaks to the various communities you are trying to reach.

Customise content. Marketers are refining their content for specific audiences to build stronger and deeper consumer relationship through the content they share. Go for personalised content and natural conversations based on your audience’s preferences, beliefs and aspirations. A keen interest and a friendly voice always earn trust.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Involve the audience. Brands will continue to leverage user-generated content to tap into communities and create more compelling content with fewer resources. Find out what inspires your specific target market and go on the lookout for fresh ideas. It may be about connecting with the right bloggers and influencers to shape and enhance your messaging.

Be original. With so much content generated daily by brands, maintain an authentic voice can help marketers cut through the noise and stay ahead of the competition. Commit to adding original content that speaks to your audience. Choose quality and don’t just craft new content for the sake of creating. Have the user in mind.

Simplify! The rise of personalised content for niche audiences also means that content needs the right marketing channels to reach its intended audience. Marketers will look at distributing content most uniquely and efficiently. Simplifying content distribution is the solution. Move the content on the channels that matter to your audience, and discard what doesn’t work.

It’s time to rethink your content marketing!

Are you looking for a marketing partner to improve your content marketing? Digital Cloud can help. Contact us to take the first step to confident content marketing.

Need help nailing that brand identity? At Digital Cloud, we can help. Contact us to take the first step to ultimate brand identity coherence.

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