Going viral can be one of the best or worst experiences for your brand depending on what you’ve gone viral for. If you want your brand to trend for all the right reasons you need to create content that’s worthy of sharing and swooning over. So how exactly do you do that? You could start by creating content that follows the guidelines in this two-part post.
Creates high arousal and evokes positive emotions
Your content needs to spark your readers interest in a way that makes them want to engage with it. Content and copy that leaves readers awe-inspired, excited, or amused is more likely to be shared than low-arousal content that evokes contentment or sadness. Don’t leave your audience feeling lukewarm about your content because they simply won’t pay any attention to it or share it.
Easy to understand
If something is not easy to understand people are less likely to read or watch it and even less likely to share it. You need to meet your audience halfway and create something that’s easy to engage with. Your content may have the most groundbreaking information, but it’s useless if it is not readable. Don’t use language that’s too complex to understand, try and avoid jargon and keep your sentences as short as possible.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Easy to share and consume quickly
Firstly your content needs to be available in a format that can be consumed quickly. Once you have that down you need to make it as easy as possible for people to share your content. Think share buttons for various social media platforms on your content. Remember you want to grab people while they’re still reeling from your content and if it’s too difficult to share people will simply drop the whole thing and carry in with their day.
Look out for Part 2 of our post where we look at three more guidelines you should follow if you want to create viral content.