6 Questions to Ask When Choosing a Web Design Agency – Part 1
Your company’s website is one of the most important representations of your business in the digital age. It can either draw customers in or drive them away so selecting the right agency to design your website is imperative.
Web design companies are as common as the websites they create so you need to do your homework and dig a little deeper if you’re looking for the perfect fit. Before you make your decision you should ask the web design companies you’re considering these six questions.
What is your approach to usability?
This is a very important question because you want whoever is designing your website to hold your visitors in high regard. The user experience is something that bears a lot of weight and if your website is difficult to navigate and information is hard to find people will just move on. You’re looking for a design company that believes in user-centred design.
Can I see examples of sites with similar goals?
This is a great question because it allows you to gauge the firm’s experience. Find out if they have built sites with similar features and goals and ask to have a look at them. That way you can ask questions on why they’ve done things a certain way and what challenges they’ve experienced. It also gives the opportunity to see how honest the firm is. If they haven’t built a similar site are they upfront about it? Do they have ideas and are they aware of the challenges?
Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to mobile, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.
What should I expect to pay?
Cost is always an important factor to take into consideration. You need to find a firm that not only understands your needs but fits into your budget. You need to get a fixed project price, but remember to find out about any additional or hidden charges related to the website. For example, there may be additional development costs or future design costs so it’s important to establish the project scope and prices straight up.
Look out for part two of our post where we look at three more questions you should ask your potential web design company.