6 Questions to Ask When Choosing a Web Design Agency – Part 2
Your company’s website is one of the most important representations of your business in the digital age. It can either draw customers in or drive them away so selecting the right agency to design your website is imperative.
Web design companies are as common as the websites they create so you need to do your homework and dig a little deeper if you’re looking for the perfect fit. Before you make your decision you should ask the web design companies you’re considering these six questions.
Can I update the website content myself?
Being able to access, update and edit content as and when needed is important so your website needs to be built on a content management system (CMS). If you’re website isn’t built on a CMS it can create a lot of expense later on when you want to change or add content. You also need to make sure the CMS is an industry standard platform that’s easy to use and training and materials are readily available to you.
Can I meet the team?
This is a quick way to find out if the team is in-house or outsourced. Depending on your needs this question could be a critical one. If the team is outsourced are they working with a partner company that they’ve worked with numerous times before or random freelancers who are less likely to be there further down the road? If the team is in-house how many people will be working on your project and do, they have the capacity to handle it?
Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to mobile, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.
Can I keep it all in one place?
This last point is more of a factor to consider rather than an actual question to ask but it’s important nonetheless. Having one company handle everything that relates to your website and online presence is not only convenient but a really good idea. Try and find an organisation that offers you secondary services that will support your business and your online presence. This includes graphic design services, copywriting, blogging, digital marketing, social media etc. It helps to create consistency in your message across all your communications and platforms.
Missed Part 1? Click here.