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6 Signs You’re Doing Content Marketing Wrong – Part 2

Content marketing is one of the most important marketing methods available to a brand today. According to research content marketing has proven success and is used by nearly 90% of businesses however there are still so many businesses who feel like their efforts are ineffective.

They aren’t wrong. If you’re content marketing strategy exhibits any of the six signs in this two-part post, then your content marketing is doomed to fail.

You’re doing what everyone else is doing

If you’re marketing strategy involves doing what everyone else, including your competition, is doing then you have a problem. It’s important to never lose sight of what your competition is up to but you need to give people something they aren’t already getting. Your audience doesn’t want more of the same, you need to use your content marketing to set you apart from other players in the market. This requires out-of-the box thinking and creativity.

You’re too guarded

If you’re too guarded with your company information, you may be shooting yourself in the foot. Of course this doesn’t mean divulging all your company secrets but your audience needs a certain level of transparency in order to trust you. You need to create a personal connection with your audience and letting them in on some of your inner workings is a great way to do that.  People want to know that your brand has a heart and soul and you can show them that throw your content.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Your content has no calls to action

If you’re creating content with no call to action at the end you’re doing yourself a great disservice.  A call to action is an invitation to your audience and they expect you to ask them for some action at the end of a blog, after all it is marketing. Whether you ask them to sign up for an email newsletter, contact you for more information or buy, you need to give your audience an invitation to engage with you further.

Missed part 1? Click here.

If your content marketing strategy is dead in the water, contact Digital Cloud today to breathe new life into your brand.

If your content marketing strategy is dead in the water, contact Digital Cloud today to breathe new life into your brand.
Alister Ho
Alister Ho

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