Social media has become one of the most powerful platforms for marketing a business in the modern age. The sad reality however, is that many businesses are still doing it wrong. Simply signing up for every social network to say you have a social media presence is not enough if you don’t have a plan.
In this two-part post, we look at six tips to ensure that you’re getting the most of your social media marketing strategy.
Learn how social media works
If you don’t know how social media works you can’t expect to be successful at it. Even if you’ve enlisted the services of an expert (like Digital Cloud) familiarise yourself with how social media works. From free content to paid courses there are a range of options available to you to learn what will work best for your business.
Social media marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
Listen to your customers
Social media is an extension of your customer service. The only way you’re going to know what your customers want is by listening to them so use social media as a tool to unlock other opportunities hear what they’re saying because they’re more likely to voice their opinions, concerns and ideas via social media.
Focus your efforts
Social media marketing is not so different from other forms of marketing in that the most successful strategies are the focused ones. Target your social media marketing efforts to a specific audience instead of trying to convince everyone about your products or services. The ad types and targeting capabilities for the different social networks are continuously evolving making it easier for you to hone in on your audience.
Don’t miss part two of our post where we look at three more social media marketing must do’s.