The arrival of Snapchat has really shaken up the social media marketing world and smart businesses have hopped on board. Snapchat is a video messaging app that allows users to record and send “snaps” that are only viewable for between 1 to 10 seconds then they are automatically deleted.
Why is this good news? Because it creates a sense of urgency around your content and allows you to be as creative as you want without breaking the bank. Here are 6 ways your business can make the most of Snapchat.
Provide access to live events
A live event is the true test of a performer or artist and the same can be said for your brand. If you’re having a live event Snapchat is a great way to give your audience direct access to it. This an opportunity for you to give you audience a live authentic look at your event as it happens. From product launches to trade shows and everything in between Snapchat is a great way to bring people closer to your brand.
Provide exclusive content
Consumers like exclusivity, which is why you should use this to your benefit. Snapchat is great for offering your audience exclusive private content that they won’t find anywhere else on or offline. Think of fun ways to surprise your audience for example you can preview a product or service before it goes live. This will build the hype for the actual release date and chances are you may even gain more followers in anticipation of another preview as word of mouth spreads.
Social media marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
Offer promotions and perks
This is another element to the exclusivity that Snapchat provides. You can give your Snapchat audience access to promotion codes, discounts, perks for performing a function like watching your entire snap story and answering a question or taking a snap while holding your product or using your service.
Look out for Part 2 of our post, where we take a look at three more ways you can use Snapchat for your business.