8 Types of Infographics You Should Know About– Part 1
When it comes to infographics there is more to this art than pretty pictures and statistics. Depending on the type of information you have and the message you want to convey, there are different types of infographic styles that could help you make the most impact.
Knowing which infographic style to use could be the difference between a message that hits its mark or misses completely. In this two-part post we look at the 8 most common types of infographics you should know about.
The timeline infographic features a timeline as the central or focal point of the infographic. These types of infographics are particularly useful when there are chronological elements in the story you are trying to tell or you want to convey how something has evolved over time. Timelines are diverse and can be used for anything from the historical development of a brand or product to a resume.
The comparison infographic is also known as the versus infographic compares two things in a head-to-head style. The aim is to highlight differences or similarities between two similar things. They are also used to prove that one option is superior or inferior to the other. Comparison infographics are popular in consumer marketing and are often used to compare new products.
An infographic is a visual representation of information designed to make the data easily understandable at a glance. People use infographics to quickly communicate a message, to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time.
Geographical infographics, also known as map infographics, showcase data trends based on location. This type of visual is ideal for comparing regional and global statistics on a relevant subject that readers care about. Examples include a colour coded representation of how presidential candidates are doing across regions, or a map of crime rates across different regions.
Statistical infographics are also known as data visualisation infographics. As their name suggests these infographics are based on statistical information and focused on data visualisation using numbers, graphs and tables. These infographics are best used to make data-driven arguments easier to understand and make facts and statistics more interesting to absorb.
Click here to read Part 2