Think about any new goods and services you’ve procured lately, where did you find out about them? Chances are it was online. According to Google 80% of consumers rely on the web to find and choose local businesses.
What this means for your digital marketing strategy is that you have no digital marketing strategy without a solid website, after all your digital marketing efforts need to direct your potential customers somewhere. In this two-part post, we look at 3 more tips that will drastically improve your digital marketing efforts.
Add a blog
If you want to boost your website’s search engine optimisation (SEO), set yourself apart from the competition and establish yourself as an industry expert you need to add a business blog to your website. Blogging is a powerful form of content marketing that can allow you to share your industry expertise and create brand recognition all over the web.
SEO or search engine optimisation is the name of the process used to optimise a website’s content, structure and quality in order to improve its organic visibility in search engines. SEO includes a number of processes such as keyword research, content development, site speed optimisation, structured title and description creation and improved website architecture.
Optimise your site
To be found by the right people in the right places you need to optimise your site with local information like your address and geotargeted keywords. Targeting is everything in digital marketing so ensure that your website is reaching out to the segments of the population with relevant targeted information. This is where a solid SEO strategy comes into play so work with your digital marketing department to come up with a focused plan of action for your site.
Work with a legend
If you want a digital marketing strategy that will allow you to stand out from the crowd you need to partner with an innovative digital marketing company. From web design, to content marketing and everything in between Digital Cloud has got the services you need.