Over the years, hashtags have become increasingly more popular with people using them to create awareness around activism.
Did you know that the hashtag is thirteen years old? The hashtag (originally called the pound sign) didn’t appear online until the late 1990s!
Content marketing can, at times, be complex. However, it is often viewed as a straight forward type of marketing which can lead to huge mistakes being made.
Content marketing has become an extremely vital part of any marketing strategy. However, many companies are making huge mistakes…
Many businesses have turned to webinars as a source of marketing as well as a way to connect with customers. Here’s why…
While companies use demographic qualities to target specific groups, making obvious generalisations can result in a huge backlash from the public.
Marketing is a huge part of any business and to ensure the best strategies are opted for. Triple bottom line is one such strategy concept.
With business being put on pause around the world, marketers have had to come up with new ways to connect with their customers.
In the previous article, we discussed what a positioning statement is and what its purpose is. This article will discuss how to create one.
Blogging is a marketing tactic used to gain more online visibility for your business. Essentially, blogging is a marketing channel!
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