Posts in Email Marketing

Email marketing, if used responsibly and with restraint, could be one of the best ways for a business to build authority and trust among its target audience, as well as create brand recall and increase customer retention. In Part 1 of our post, we looked at four basic elements you could master to get people to open and read your emails. These four elements hold the greatest power when it comes to creating an effective marketing email and if you can get them right, together with the remaining four, you can create a campaign that sets you apart from your competition. Call …

Marketingterms.com defines email marketing as the promotion of products and services via email. This sounds relatively simple, but when you consider what it takes to get and hold people’s attention today, there is a lot more to email marketing than this definition suggests. Email marketing, if used responsibly and with restraint, could be one of the best ways for a business to build authority and trust among its target audience as well as create brand recall and increase customer retention. In this two-part post, we look at eight essential elements that necessary for effective marketing email. “From” label The first thing anyone does when …