mobile logo


featured image

Chatbots Guide and how to use them for your business

posted on May 29, 2018 / IN Design / 0 Comments

You may be asking yourself what on earth is a Chatbot? How does it work? How can I meet other people interested in chatbots and how can I make use of this tool for my business?  A chatbot is a service, powered by rules and sometimes artificial intelligence that you interact with via a chat interface. The service could be any number of things, ranging from functional to fun and could live in any major chat product such as Facebook Messenger, Slack, Telegram and Text Messages.

You are probably wondering “Why does anyone care about chatbots? They look like simple text based services. What’s the big deal?”Great question. I’ll tell you why people care about chatbots. It’s because for the first time ever people are using messenger apps more than they are using social networks.

Instead of browsing a website, you can have a conversation with the chatbot, mirroring the type of experience you would have when you go into the retail store. The chatbot uses normal conversation to assist in your shopping experience. As for building a business online, you want to build where the people are.

Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to mobile, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

That place is now inside messenger apps and is why chatbots are such a big deal. It’s potentially a huge business opportunity for anyone willing to jump headfirst and build something people want.

“Major shifts on large platforms should be seen as an opportunity for distribution. That said, we need to be careful not to judge the very early prototypes too harshly as the platforms are far from complete. I believe Facebook’s recent launch is the beginning of a new application platform for micro application experiences.

There are two types of chatbots, one functions based on a set of rules, and the other more advanced version uses machine learning, meaning Chatbot’s based on rules is a bot that is very limited. It can only respond to very specific commands. If you say the wrong thing, it can’t interpret it. A Chatbot that functions using machine learning: This bot has an artificial brain, but understands language.

Looking to add a chatbot service to your website? Contact Digital Cloud for all your chatbot requirements.
By Alister Ho

No Comments

Please use the form to leave a comment

      Leave a comment.