Custom Vs. Template Web Design – Part 2
If you’re looking to redo your company website you’ve no doubt heard talk about custom and template web design, but what’s the difference between the two and which one is right for you? We endeavour to answer these two questions to help you make the best decision for your business and your bottom line.
In part 1 of our post we looked at template web design. In the second part we look at custom web design and who should use it.
Custom Web Design
Many believed that the concept of custom web design would wane with the rise of template site building platforms however it’s still something that remains highly sought-after and relevant. Custom web design involves hiring a web designer or web design firm to design your website for you from the ground up.
As you would imagine this can be a very time consuming process but is entirely worth it if you are looking for the perfect fit. With a custom design all elements and aspects of your site are created according to your guidelines with your content and strategy as the cornerstone.
Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to mobile, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.
The upside to custom web design is that you can tailor or align your website to fit your needs and your strategy, whether it be your marketing or sales strategy or something else. It is also fully customisable so you can add only the features and functionality you need without anything else weighing your site down. The downside however, is that custom web design is quite expensive, and it takes quite a while to get your site up and running. The process can also get too complicated at times which can be problematic.
So who needs custom design? If you’re business has a complicated content structure that requires serious order and organisation, then a custom solution is right for you. If you are interested in more than just having an online presence and your business’s strategic goals are quite complex you should consider a custom solution.
Missed part 1? Click here.