The realm of digital marketing is ever changing. This makes sense if you really think about it because the rate at which digital forms of communication evolve are alarming.
If you’re business’s primary communication goal is to constantly reach your target market, then you need to be thinking about the way they’re communicating this year. You don’t want to be that guy whose entire digital marketing strategy is focused on a medium of communication that was so last year.
Because we’re awesome and we’d hate to leave you out of the loop we’re going to share 4 digital marketing trends that are making waves this year.
The rise of the social media search engine
If the internet rumour mill is correct then search and e-commerce is set to go beyond Google to social media applications like Facebook and Twitter. In actual fact late last year Facebook announced that it was revamping its search feature to allow users to search for real-time news.
The social media giant took things a step further and positioned itself right in the middle of the business-customer relationship by launching “Business on Messenger” a new set of services which will allow companies to interact individually with customers through Facebook’s messenger app.
Business on Messenger will allow for a consumer to receive order notifications via instant message, or–even better–buy items directly through the messenger app. Can you imagine the possibilities for your business? We certainly can!
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
The Snapchat revolution
The arrival of Snapchat has really shaken up the social media world and naturally the digital marketing fraternity has noticed. Snapchat is a messaging app that allows you to pictures and videos edit them with text and send them to your contacts.
The best part is that these items will “self-destruct” after a few minutes of viewing. Okay but wait why is this good news? Well because it lends an element of exclusivity to your campaigns that the younger generation is attracted to. You can create teasers for upcoming products or services either with photos or videos that only exist for a few seconds.
If that hasn’t convinced you should probably know that over 100 million people use Snapchat every day and as of May 2014, the app’s users were sending 700 million snaps a day. Do you see the opportunity now?
Things are heating up in the land of digital marketing, check out Part 2 of our post to find out what else is stoking the fire.