Digital Marketing Trends You Should Know About – Part 2
The realm of digital marketing is ever changing. This makes sense if you really think about it because the rate at which digital forms of communication evolve are alarming.
If you’re business’s primary communication goal is to constantly reach your target market, then you need to be thinking about the way they’re communicating this year. You don’t want to be that guy whose entire digital marketing strategy is focused on a medium of communication that was so last year.
We hope you’ve managed to digest the first two digital marketing trends taking the business world by storm from Part 1 of our post. Let’s get right into the remaining two trends that could give your digital marketing campaign a welcomed boost!
Aiming to boost audience engagement
The arrival of Periscope on the social media scene is probably one of the most exciting developments since…well since the last exciting development, but you get how excited we are about this. This excitement is not unfounded because apps like Periscope allow consumers to be a part of a brand experience.
Periscope allows you to stream live videos either to the public or only to certain users and gain instant feedback through real-time comments and interaction. The app is easy to use and has unlocked unlimited options for marketing. Imagine being able to live stream a Q&A session or a behind the scenes look at company culture or event?
Do you have a new product or service launch in the pipeline? You may want to consider how you can get creative with live streaming because videos are popular among most people and they’re an exciting way to reach your target audience.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Targeted advertising through Cinematic Pins
Pinterest has spiced up its advertising offering by letting brands target audiences based on their interests with an exciting new kind of promoted pin! They’re called Cinematic Pins and are quite different from the moving ads on Facebook and Twitter.
Cinematic Pins are set in motion as the user scrolls and they stop when a user stops, which allows them to feel like they’re in control. “Users are delighted by this experience,” says Tim Kendall, Pinterest’s general manager of monetisation.
U.S fast food giant Wendy’s is already using the feature in a campaign targeting women. The Cinematic Pins will highlight Wendy’s strawberry salad, showing the berries as they transform from field to table. Wendy’s views Pinterest as a great opportunity to tell its brand story in a way that differentiates them. Does this sound like something you could use?