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Grow Your Organic Reach on Facebook

Business pages on Facebook is a marketing tool to help you promote your products/services, increase awareness of the brand (for which you need as many page likes as possible; this also serves as a great source of leads) and drive traffic to your website.

So how do you get people to like and follow your page?

The key is to look further than simply promoting your products. You need organic engagement; in other words unpaid, unsponsored engagement. This is the holy grail as it extends your organic reach, is free, gives a true measure of how you are perceived (number of likes and shares on individual posts) and extends your reach through social networking (when your followers’ friends begin to follow you).

Here’s a few tips on how you can get the most out of every post:

Use the right #hashtags

This organising tool enables people to engage on topics in which they have an interest and is an excellent way to funnel people towards your activities. Hashtags must be relevant, catchy and active. Handy tools to help you include Hootsuite and Hashtagify.

Use emojis J

This is a cute, easy and visually effective way to humanise your brand and extend your organic engagement. It can provoke an emotional response in people who see your post.

An infographic is a visual representation of information designed to make the data easily understandable at a glance. People use infographics to quickly communicate a message, to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time.

Pin(point) your best posts

When they see one of your posts shared on a follower’s page, people often have a quick glance at your page to see what you’re about. Make it count: pin your best post at the top of your page, have a striking cover photo and include links to your site in your bio.

Connect with events

Piggyback on events that have trending hashtags. Of course you should stick with events that are relevant (if you sell watermelons, it’s no use attaching yourself to the Winter Olympics) but once you have identified a suitable event, post about it regularly and make sure you have the hashtags used for the event.

Piggyback on trending topics

Look at what is capturing social media’s attention and making news headlines. Become part of the online conversation by showing that you are on top of trends. Nando’s is a company that does this brilliantly.

These are but a few ways to grow your organic reach on Facebook. Growing your organic reach is a priority when it comes to using Facebook as a marketing tool for your business.

If you have a business page that needs an urgent revamp, or you have no idea how to create a social media strategy, today’s your lucky day! Contact Digital Cloud to find out how we can grow your organic reach and boost your business!
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