Graphic content is not just pretty on your social media feed. It is now essential to all brands to connect emotionally with readers, engage followers instantly, and tell their story without boring the audience with text excerpts.
If your audience following and engagement is low, you need to create more graphic content for your brand by adding relevant images and infographics to your social media posts. It’s a fact proven by digital marketing research and studies.
Vision beats all the other senses
You know the saying ‘A picture is worth a thousand words.’ That is because 90% of information transmitted to the brain is visual, and our brain processes images faster than text – some studies say as much as 60.000 times faster!
About 60% of people are visual learners, too. It comes as no surprise that eye tracking studies show that online readers spend more time looking at an image in their social media feed than reading the text.
There is no other way around it. If your brand wants to attract attention in the crowded digital space, use smart graphic content in social media posts and infographics.
An infographic is a visual representation of information designed to make the data easily understandable at a glance. People use infographics to quickly communicate a message, to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time.
People retain graphic content better than text
The biggest advantage of using graphic content instead of plain text? People retain data three days later if coupled with an image. We are incredible at remembering pictures.
Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture, and you’ll remember 65%, according to Brain Rules.
Telling the story of your brand in images or sharing your insights through factual infographics ensures your audience remembers the information, aside from visualising it.
Graphic content boosts engagement
A Facebook engagement trends report by social analytics platform Quintly found that graphic content gets 105% more engagement than links, although not as much as video.
According to Adweek, tweets with images get 18% more clicks, 89% more favourites and 150% more retweets than tweets without images.
What’s more, infographics are liked and shared three times more on social media than other content. This explains why B2B marketers have focused their interest in this graphic medium in recent years to increase engagement.
Need help with creating visually engaging content?
At Digital Cloud we turn boring data into beautiful sweet visuals. Take your story beyond words with the use of infographics.
