AI, or Artificial Intelligence, is one of the latest technologies to make its way into everyday business activities, communication and solutions. In a hugely competitive consumer market, providing quality customer service is critical, and remaining on top of trends and technology is vital to business survival. AI is an integral part of the current technology trends and business solutions technology, and might just be the root of the next customer service revolution. How, you ask? Let’s dive in.
- Instant responses
It’s no secret that modern consumers are focused on fast solutions and instant gratification. A large majority of customers are likely to lose interest in a business that takes too long to respond or supply services. Modern consumers want to be able to contact companies across a wide variety of communication platforms, including social media, and expect businesses to respond quickly. AI enables businesses to respond to messages any time of day, resolving routine customer queries and questions and handing off more complicated requests to human agents.
- Overcome language barriers
Language can be a costly and annoying barrier for many businesses- especially in a country like South Africa, where the population has a large number comprises of linguistic groups. AI can remove this barrier through the use of AI aided translation tools. This technology will make it easier for customers to communicate with businesses and can allow companies to connect with consumers from all over the globe.
- Personalisation improves customer experience
The ability to personalise and tailor responses and marketing activities is a particularly noteworthy benefit of AI. The spray-and-pray marketing technique has long been derided as clumsy and inefficient, and with the advancements of AI, its days are numbered. AI and machine learning can work through millions of pieces of information to discover exactly what customers value and how to create the optimal personalised experience for each customer.
- Customer Insights
AI has changed how companies get customer insights, as programs can now gather sales data and customer information. More information makes it easier for companies to create suitable responses to queries and update their customer services and offerings to accommodate customer needs.
AI has incredible potential for customer relationship management, as it can be used to gauge customer feelings, tailor solutions, improve response time, break down language barriers and modify services and products. This novel technology is hugely beneficial for offloading repetitive and time-consuming tasks from employees. AI has the potential to revolutionise customer service, ultimately improving the bottom line and furthering business success.
Looking for modern marketing solutions to improve your customer service? Digital Cloud can help. Contact us today for your digital marketing solutions.