How to create a cohesive brand identity

A consistent brand identity is crucial to any brand- a brand identity is the sum of how your brand is presented and expressed. For your brand to succeed, you’ll need a cohesive brand identity that sticks with customers and is polished and professional. A good brand identity builds your reputation, can make you stand out from your competition and projects your values. Brand identity is not, however, created overnight. Brand identity requires conscious deliberation, a strong communication and design team, and a thorough understanding of your brand and what its values are. Here we take a look at five elements that can build your brand identity.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Here are five elements of healthy brand identity:

1. A consistent colour palette and design elements

Choose your colours and imagery with purpose. Always bear in mind the impression you wish to convey with your colours and images and choose accordingly. All your design elements should be coordinated with one another, and you should employ complementary colours for your designs. It could be valuable to make use of a graphic designer to have your design components custom made and to can design a colour scheme.

2. Thoughtfully selected brand attributes

A brand’s attributes need to be relatable on a personal and emotional level in order for consumers to identify with that brand. You need to leverage your values, products, customer support and organisational culture to create a meaningful connection with your audience. Research is critical- you need to understand the standards and attributes that are meaningful to your customers.

3. Three fonts, max.

Don’t overwhelm your audience with a host of different fonts- choose one or two, easy to read fonts that suit your brand. Using too many different fonts can come across as amateurish or tacky- not the look you want.

4. The same name, everywhere

Make sure your brand can be found easily on social media by confirming that your handle matches your business name. It should be easy for clients to find you across various platforms.

5. Find your voice

Whether it’s Instagram captions, blog pieces or tweets, you need a consistent voice in the digital space. Any written pieces need to be written in the same general tone and level of formality, which should fit your brand image and relate to your target audience.

Need help nailing that brand identity? At Digital Cloud, we can help. Contact us to take the first step to ultimate brand identity coherence.

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