How to Get Better at Podcasting
You have (finally!) found your podcast niche and an interested audience. How do you ensure you keep your target engaged in your podcasting in a very competitive industry?
Hone your content. Your podcast sessions will give you a good idea of which subject resonates with your audience. If you have a blog, popular posts will indicate good topics to cover in more detail with podcasting.
Looking for more inspiration to hit the ground running? Turn to social media as an inexhaustible source, and see what other podcasters in your niche are doing.
Be specific. Your podcast audience is key. Know what your listeners want to hear, and deliver specific content to address their needs. Keep the focus and consistency.
Use podcasting as a way to connect and reward your audience with valuable insights. Each podcast will enable you to become more content-specific and fine-tuned to your audience.
Position yourself as an authority. Consistent quality podcasting based on a niche content focus ultimately leads to your brand’s positioning as an expert in the marketplace. Know more about your topic than your average listeners and be ready to share the knowledge.
Build awareness and audience with each podcast opportunity – it might take more sessions at first, but once you get going and engage listeners, you are on your way to authority.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Invite guest experts. Interview podcasts are proving popular. Inviting other experts to become part of your podcast and share valuable information for free is a major plus for your brand. Plus, a big name expert on your topic of choice attracts more listeners.
Engaging discussions with two or more voices in the conversation are preferable, if not more captivating, than a one-sided approach. Also, expert guests are bound to share your podcast with their audiences, widening your reach.
Keep sessions short. A series of 15-min podcasts works better than lengthy sessions. Your target audience has a limited time to connect with your brand’s podcasting (just like with every other medium). Make it too long, and you stand to lose the audience.
Keep podcasting short, preferably up to 30 minutes per session, and insist on quality content. Your audience will also thank you if you provide them with short written notes or blogs based on the content discussed, as some prefer additional writing material to delve deeper into a topic. Provide transcription options if possible.