Which Social Media Channels to Use for Your Business – Part One
Just because there are multiple social media channels available doesn’t mean your business needs to be on all of them. Choosing the right social media channels for your brand can make all the difference. So how do you make the right choice?
Firstly, selecting the most appropriate social media channels for your digital messaging must make sense for your business and your target audience. Each social media channel has something different to offer its audience.
Look into which type of content performs the best on each channel. Your business does not have to push the same content on all channels. Use multiple networks to share what the audience expects to see. Sharing news works well via Twitter, but not on Instagram.
Facebook has become quite popular in recent years with videos – including the live video feature – and curated content, meaning quality content and social stories from other sources. More casual memes and GIFs also work well.
Choose quality curated content for your business that is relevant to a particular topic or area of interest for your audience, and don’t be afraid to use various content curation tools. Also, engage with your followers by responding to their comments and messages.
Social media marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
LinkedIn is a great platform for posting and sharing professional content, company news, and of course, advertising jobs.
However, this network can become a powerful voice in establishing brand awareness and industry expertise. Promote your original content, blogs and articles via LinkedIn Pulse.
Twitter is best used to spread information fast – news, opinions, blog posts. It can also be a good source of engagement with your target audience with punchy memes and GIFs.
It’s best to share both curated and original content with your audience to position your brand expertly in the market, and engage by responding promptly to comments and replies.
Treat each channel differently, and your brand will see the results it deserves.