Online Selling: The Benefits of E-commerce for your Business
As the digital age has advanced, the advent of the internet has presented businesses and consumers with exciting new functionality and opportunities. One of the most critical of these is e-commerce. Also known as electronic commerce, e-commerce consists of the selling of products or services through electronic systems. E-commerce is growing steadily across the world, and many customers have come to expect this service from retailers- many retailers may find themselves lagging behind if they ignore this development, which is why it is crucial to stay aware of advances in the industry and how consumers are reacting.
If you run a retail business and you’re wondering how you can expand your reach and grow your business, e-commerce might be just the solution you’ve been looking for! Here are just 5 of the numerous benefits of implementing e-commerce.
1. Increased customer reach
With e-commerce, you move beyond the customers within your geographical reach. You can expand globally with an online store, reaching more consumers than just those in your physical geographic location.
2. Lower costs
When compared to traditional brick and mortar stores, e-commerce can be much cheaper to set up. No store costs, improved inventory management, fewer staff members and more can mean lower operating costs.
Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to mobile, the website should automatically switch to accommodate for resolution, image size and scripting abilities.
3. Measurement and reporting
Online stores offer you a vast wealth of information about the visitors browsing your store: What are they buying, what are they looking at, what are they not buying and so much more!
This information can enable you to tailor your product offerings and respond to consumer needs. By consistently satisfying consumer needs, you are improving your bond with them and build long-lasting relationships.
4. Remain open 24/7
From the customer’s perspective, e-commerce sites are ALWAYS open. Which means more hours for consumers to browse and shop, bringing in revenue even when you’re not actively working.
5. Increased business flexibility
With a business focused on purely electronic sales, you gain a great deal more freedom. An online store can be run from any location in the world. This means that if you have an internet connection, you can manage your business on the go, no matter where in the world you are!
If you want to expand your business and step into the digital age, Digital Cloud can help. Contact us today to find out how we can build your custom e-commerce shop!