Anywhere you look, anywhere you go, the words “Coronavirus” and “COVID-19” are everywhere. Due to big events and travel being cancelled, and politicians being focused on the virus, there is not much other news. People are working remotely, which has an impact on the company they work for, and the companies they usually buy from. Everybody is in a state of apocalyptic paranoia about the virus, their companies and the global economy.
The solution to this is to go digital. This opens a grand opportunity for digital marketing.
Without employers being able to see web history or watch-over productivity of employees, employees are more likely to browse the web at their leisure, and thus be more willing to read marketing content. Additionally, commuting is decreased, as well as shopping, making traditional mediums of marketing and advertising less effective.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
In light of the fact that people do not see brands physically nor are they buying from retail stores during this pandemic due to self-isolation and quarantine, it is vital that your brand at least remains in the mind of the consumer, and in order to do that – digital marketing is the most powerful tool.
Sales are inevitably going to decrease, along with the economy, and so the needs, wants, and behaviours of consumers are going to change. It is crucial that your consumers see that you care about their health and safety, whilst simultaneously building an emotional connection between the brand and the consumer by doing this.
Everybody is at home, but everybody is online, and with the behaviours, needs and wants of consumers changing too, this opens a lucrative opportunity for brand awareness and loyalty despite the dire state of the economy and sales.