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SEO: Keywords Are King

Want to get the best SEO (search engine optimisation) out there? Then you need to have the best content.

We are not just talking quantity – more is more but you also need to ensure that your content is of the highest quality. It needs to be the best in order to get the best spot. You also need to make sure that the search ranking engines that look for SEO can tell that your content is relevant, so making sure the right keywords and key phrases are part of the content is key. You need to be at the top of the search rankings to ensure that users click on your name and you get visitors to your site.

Let’s look at how you can make SEO keywords and key phrases work for you!

Make sure you target the best and most relevant keywords and key phrases – how quick and easy your website is ranked depends on relevancy, to make sure you target those words for great SEO.

You must make sure that you have the right SEO keywords and key phrases – do you research and check that they are effective and will lead people to your website. A good way of doing this is using tools and apps like Google Tool – this handy little helper will give you a nice list of words and phrases related to your content so that you can get the right keywords and key phrases.

SEO or search engine optimisation is the name of the process used to optimise a website’s content, structure and quality in order to improve its organic visibility in search engines. SEO includes a number of processes such as keyword research, content development, site speed optimisation, structured title and description creation and improved website architecture.

Another way to find out what the best and most relevant keywords and key phrases for SEO is, is to ask other people. Talk to your customers and ask them which keywords and key phrases they would enter to look for your products, services and brand.

While keywords are essential for SEO, using longer key phrases can be a nifty tool to get even better SEO. Because key phrases are more specific, it cuts out a lot of “noise” from similar yet unrelated searches. People generally know what they want and how to find it – research has shown that more than 40% of searches comprise four words or more.

To avoid keyword stuffing – which is overpopulating your content with certain keywords and key phrases – rather have a separate page on your website dedicated to a certain keyword or key phrase. Stuffing can cause you to be penalised by the search engine ranking machine and undo all the hard work you put into SEO.

Getting the best SEO becomes a lot easier once you know the right keywords and key phrases to use.

If you want to improve your website’s SEO or need help setting it up in the first place, contact Digital Cloud and we’ll have you sorted in no time!
Keegan Long
Keegan Long

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