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Social Media Terminology for Newbies – Part 1

Having a social media presence is everything these days. As a business and as an astute businessperson you cannot neglect or ignore the power of social media in reaching your audience and creating a connection that builds your brand’s reputation.

With that said there are still those who are only beginning to navigate the waters of social media now. In a bid to help out we’ve compiled a list of some of the post popular social media related terms you will most definitely run into along the way.


An avatar a.k.a “avi” is a visual representation of you online. They range from actual photographs to things you like or things that are associated with your business. Social media profile pictures are an example of an avatar.


A “Bio”, which is short for biography, is the small portion of your social media profile that tells your followers and potential followers who you are. All social media platforms have some form of this feature and if used properly they’re useful for attracting followers with the same interests as you and similarly allow you to follow those who interest you.

Social media marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.

Cover Photo

A cover photo, a.k.a header image or background photo, is the large horizontal image at the top of your Facebook, Twitter and LinkedIn profile or page. This a great place for individuals, brands or organisations to use a unique image that’s representative of who they are, what their business is or what they care about.

Direct Message

A direct message a.k.a a DM is a private message on Twitter or Instagram sent to one of your followers. A DM doesn’t show up on your timeline and in the case of twitter can only be sent between people who are already following each other.


The term engagement in social media refers to the acts of talking to, messaging or otherwise interacting with people on social networks. Social media engagement is a core part of every brand social media strategy because your followers expect you to interact with them. If not, they will simply unfollow.

Lookout for Part 2

At Digital Cloud we know social media, let us help you with a social media campaign that will have you racking up the follows, likes, favourites and retweets. Contact us today!

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Contact Digital Cloud for a bespoke social media marketing solution for your business today!
Keegan Long
Keegan Long

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