The benefits of blogging
Blogging is a marketing tactic used to gain more online visibility for your business. Essentially, blogging is a marketing channel (just like social media, email, etc.) that aids in business growth.
Recently, people have begun to believe that people read less and prefer visuals and graphics. However, this is not the case, and nor does blogging only bare the benefit of just writing for an audience with no real strategy behind it.
So, what are the benefits?
- Traffic. Traffic.
It helps you drive traffic to your site. Search engines work as a two-way street, the more fresh content you give them, the more exposure you’ll get. Additionally, blogging enables Search Engine Optimisation by using specific words or phrases that would be searched by consumers in relation to your brand and offerings.
- Converting traffic into leads
So, now you have consumers clicking onto your site and reading your blog. Once they have finished reading it, and find something else on your website that catches their eye – the closer you are to a sale. Plus, after each blog, there is a call-to-action, making it easy for consumers to contact you for more information.
- Establishing authority
By writing about your industry, you show that you know what you’re talking about, that you’re constantly in the know. You need to figure out what the trending topics are and tackle them in relation to your industry and company.
- Blogging generates content for your other channels
A blog can be used for a video script, for infographic content, to base a graphic off of. One blog can infiltrate throughout your marketing strategy in a simple yet engaging and uniform way.
At Digital Cloud, we offer blogging, amongst many other digital marketing solutions, using elements of branding to develop a unique digital strategy for your company’s success. Contact us today for your digital marketing solutions.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.