The Benefits of PPC Part 1
In a nutshell, PPC (or pay-per-click) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
In this set of blogs, we’ll look at the benefits of PPC and how PPC can help you boost your brand.
PPC gives you instant ranking on search engine results: PPC is by far the fastest way to drive traffic to your website. Whereas organic SEO can take months or even years to get you to the top of the search engine rankings, PPC ensures that your ad appears at the top of the search engine rankings as soon as the PPC campaign goes live.
First among equals: No longer do large companies and famous brands have the advantage over smaller companies and businesses … with PPC, you appear at the top of the search engine rankings, whether you emply five people or five thousand.
Pay-per-Click helps you target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop. Your business gets found by people on Google precisely when they’re searching for the things that you offer.
PPC can be timed according to your campaign needs: You design your PPC ad, so you can custom it to drive certain projects or promotions, e.g. having your PPC ads appear only over a certain time or targeting the PPC ads towards a particular position. You can even pay more for certain keywords at certain times of the day or week.
You reach the right target audience you want: PPC gives immediate results and only delivers results that are already motivated and interested in your product or service. PPC, in short, brings in the hottest of the hot leads.
PPC advertising is a great way to get your brand out there and can be designed to achieve any one of a number of advertising needs.