The common misconceptions of digital marketing
Digital marketing for many businesses is still a relatively new type of marketing that many don’t completely understand. Because of this, the coat of misconceptions and myths on digital marketing can lead to brands missing out on the critical opportunities present by digital marketing.
Some of these myths were once true but no longer are, however, the majority of the myths were never true. It’s time to debunk a few of those misconceptions:
Digital marketing is just social media marketing
Social media is a significant part of digital marketing, but it is not the only aspect of it. Digital marketing encompasses all marketing on electronic devices or the internet. The marketing efforts, therefore, can range from websites, apps, and blogs to personalised emails and social media adverts.
Digital marketing only works for big businesses
The beauty of having this sophisticated technology at your fingertips is that it allows you to communicate with your customers on platforms they use. Because many digital platforms, such as email and social media, are free, regardless of size, brands can reach their customer directly. This reach was previously only available to companies with massive budgets. Digital marketing, therefore, helps to level the playing field between big and small companies.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Digital marketing is not relevant to older target audiences
This is not true anymore as the majority of people over the age of 65 are on social media and are connecting with brands on various platforms. Therefore, no matter your target group, you need to have a digital marketing strategy in place.
Digital marketing can be left up to a junior employee to handle
It is important to remember that digital marketing has a significant impact on business, and so you need to think, would you let an inexperienced junior employee take over your marketing department. Your answer is going to be no. Well, it should be anyway. So, why would you think any differently for digital marketing? It is definitely useful to have younger employees work on your digital marketing as they maybe have insights into the technology and platforms that others might not have. Still, they most likely won’t yet have a working knowledge of marketing strategies, and will need to learn from a senior.
Need some assistance in managing your social media accounts? Digital Cloud can help. Contact us today for your digital marketing solutions.