The Power of Video for Your Company: The Statistics

Video is a powerful, impactful tool. It can persuade, instruct, empower, educate and inspire. Video marketing is one of the most engaging and effective ways that brands can connect with their consumers. If you’re still not convinced, perhaps the following stats will inspire you:

  • 5 billion videos are watched on YouTube every single day
  • 1/3 of internet users make use of YouTube, representing over a billion users
  • 100 million hours of video are watched on Facebook every day
  • 500 million hours of video are watched on YouTube every day
  • 85% of videos on Facebook are watched without sound
  • Social videos generate 1200% more shares than text and images combined

Video marketing involves incorporating videos into your digital marketing campaigns to promote your company, drive sales, raise awareness of your products or services, or engage your customers. Video marketing not only helps you connect with your audience but boosts information retention as well, meaning more people will remember your brand.

  • 45% of people watch more than an hour of Facebook or YouTube videos a week
  • 87% of online marketers use video content
  • Millennials watch the most online videos
  • Men spend 40% more time watching videos on the internet than women
  • More than half of video content is viewed on mobile
  • 92% of mobile video viewers share videos with others
  • 65% of executives will visit a website, and 39% will call a vendor after viewing a video
  • Video in an email leads to a 200-300% increase in click-through rates
  • Video on a landing page can increase conversions by 80% or more
  • The average user spends 88% more time on a website with video
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in a text
  • 40% of users take some kind of action after viewing a video ad
  • 60% of people would rather watch online videos than television

Marketing videos can take the form of presentations, video blogs, tutorials, advertisements, customer testimonials, interviews, live streams and so much more! If you want to make an impact or connect to consumers, videos are the way to go. Videos are an invaluable tool which should be part of any healthy marketing plan.

Grow your business with video marketing. Contact Digital Cloud to take your marketing to the next level with a professional video marketing strategy.

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