The Pros and Cons of Long Scrolling – Part 1

The explosion of mobile browsing in recent years has influenced web design in ways most people cannot begin to imagine. One of the web design trends that has gained a lot of traction as a result is long or infinite scrolling.

Long or infinite scrolling is an alternative to traditional page-to-page navigation. Most long scroll sites feature either one larger home page that links to other smaller pages or the entire site may exist on a single long page.  Their popularity for mobile applications stems from the fact that it’s easier to scroll up and down as opposed to left and right when browsing on your phone.

So how do you know if long scrolling is right for your website? By checking the pros and cons in our two-part post of course.

Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to mobile, the website should automatically switch to accommodate for resolution, image size and scripting abilities.

Pros

Visual Creativity: A long scroll site gives you the opportunity to go all out with your visual design and create something that’s memorable. This essential because, apart from the actual content, the visual design acts as an incentive that motivates people to keep on scrolling.

Encourages Story Telling: So you have a story to tell? Long scrolling could be perfect for you this is because the design is perfect for content that’s so good it cannot be confined to one page. Stories provide the best vehicle for delivering messages that inspire, motivate and elicit action.

Simple Navigation: A long scrolling site makes sense because the action of scrolling is more natural than that of clicking especially when using a mobile device. This is an example of how designers are moving away from complex navigation and focusing on making the visitor experience as user-friendly as possible.

Entices users to stay longer: A well designed long or infinite scroll site with great content entices people to stay longer. As they scroll from one good thing to another it becomes harder for visitors to leave and because the action is as simple as scrolling it doesn’t seem at all tedious.

Like most things in life long or infinite scrolling does have its downside, check out Part 2 of our post to find out what some of these cons are.

Looking for web design that will blow your visitors away? Contact Digital Cloud today.

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