The Value of Video: Why your brand needs Video Marketing

It’s an undisputed fact: people love video. Videos are easy to digest, foster storytelling and create a personal touch.

Video is a versatile and engaging content format that provides a quick, easy to understand peek into the world. Viewers are more likely to remember the messaging of a video than the messaging of a text that they have to read. The international appeal should also not be understated: video is more accessible to the global market, as people can easily understand the context of the video even if they don’t understand the language.

Videos are an effective way of increasing brand awareness and driving potential customers to your social media pages or websites. You can incorporate videos into your marketing strategy by including it in the form of website heroes, product explainers, on your loading page, as part of blog articles, included on social media platforms or as webinars.

Here’s why you should include video marketing in your digital marketing strategy:

  • Video on a landing page can increase conversions by 80% or more.
  • Having a video embedded on your landing page can increase your position on Google search.
  • To stay competitive. Businesses from all sectors and around the globe are turning to video. Don’t miss out: set up creative and original videos to reap the benefits and stay up to date with marketing trends.
  • Video can build brand trust: by offering behind-the-scenes peeks, and service and product videos, you are giving customers a look into your business. By creating intimate and honest portrayals of your business, you are making consumers more likely to trust you.

Video marketing involves incorporating videos into your digital marketing campaigns to promote your company, drive sales, raise awareness of your products or services, or engage your customers. Video marketing not only helps you connect with your audience but boosts information retention as well, meaning more people will remember your brand.

Almost all modern businesses can benefit from using video content- whether you’re creating an instructional guideline, compiling testimonials, showcasing a product launch, answering customer FAQ’s, demonstrating the fit of clothing or showing off your brand-new premises. Video is incredibly versatile and can be used in a myriad of different ways.

Video is one of the most popular content forms available, and for good reason! People enjoy videos and love how efficient and convenient it is.  But remember to keep it real: your videos should feel true to your brand and your business activities, providing an honest and authentic look at your brand.

Don’t forget: Video is powerful.

Grow your business with video marketing. Contact Digital Cloud to take your marketing to the next level with a professional video marketing strategy.

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