Building a Twitter community is not an easy job. For such a simple, straightforward medium, finding the right followers and choosing the right content to post can be tricky.
To help you navigate the Twitterverse, we’ve compiled a few guidelines. Let’s look at some more golden rules to follow to take your Twitter account to the next level.
- Converse and engage
It’s great to have the right mix of tweets that ranges between entertainment, information and self-promotion, but one of the most powerful tweeting tools is to converse with your followers. This is how you keep a finger on the pulse and make connections. And follow back those people who follow you!
- Visual is vital
Social media is experiencing a trend towards visual content – the more spectacular the visual presentation of your content, the more likely it is to grab the attention. Images are bigger and more beautiful than ever thanks to the influence of Instagram, Pinterest and infographics.
- Schedule tweets
Yes, Twitter’s whole format is about immediacy, but a burst of tweets will just make people scroll past. By scheduling your tweets at regular intervals, you can distribute the right content at the right time, allowing you to focus on the conversation in real-time.
Social media marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
- Ask and you shall receive
Ask the right questions to get people to follow you. Search for relevant topics and follow those people who engage in those topics. Start conversations and interact – send an @reply and answer a question or ask one of your own. The more active you are, the more likely people will notice and start following you.
- Link all your social media accounts
Tweet links to your other social media accounts – research has shown that if someone only sees your brand once, it means that your trust factor is only 4%. If they see you mentioned three to five times, it rises to above 50%. By linking your social media accounts, you increase your visibility.
- Your tweets should lead somewhere
Preferably a blog or website. Twitter is a great way to grab people’s attention and provide a short burst of content, but you want people to see all your content, so you need to lead them to it. Provide links so that your followers go to the main attraction where you can self-promote in full.
- Make your content shareable
From the opposite angle, you should also ensure that people who like your content on your website or your blog can share it on Twitter, so add a Twitter sharing function on the website or blog.
You can build a great Twitter profile, find loads of the right kind of followers and provide killer content. It simply takes discipline, motivation and hard work.