Trending in 2018: What dominated the world of hashtags and Google searches this year

2018 could be described as a bit rough. Political scandals, out-of-control wildfires, concern over environmental damage and pollution, strikes and food-borne diseases all served to create their share of drama and trouble throughout this year. That’s not to say this year has been entirely cheerless, as we’ve also seen eco-friendly endeavours gain ground, avoided day zero in Cape Town and seen space travel reach new heights.

But let’s move past all that and take a look at the digital world in 2018. As in previous years, online media served to shed light on the state of the world. Social media and digital media often serve to capture the spirit of the times and reflect what users are interested in at any given time. Hashtags and Google often reflect the interests and needs of consumers. So, let’s take a look at the most commonly used hashtags as well as the search terms that were the most searched in 2018:

SEO or search engine optimisation is the name of the process used to optimise a website’s content, structure and quality in order to improve its organic visibility in search engines. SEO includes a number of processes such as keyword research, content development, site speed optimisation, structured title and description creation and improved website architecture.

The ten most common hashtags on Instagram in 2018

#Love: 1,252,832,456 posts.

#Instagood: 728,131,008 posts

#Photooftheday: 490, 000, 000 posts

#Fashion: 475,992,147 posts

#Beautiful:456,547,737 posts

#Happy: 422,116,954 posts

#Like4like: 410,451,976 posts

#Picoftheday: 373,976,698 posts

#Art – 334, 000, 000 posts

#Photography: 210,395,525 posts

In South Africa the top 10 google searches were:

1. World cup fixtures

2. Load shedding

3. Global citizen

4. Zuma

5. Winnie Mandela

6. HHP

7. Listeriosis

8. Black Panther

9. Meghan Markle

10. Mac Miller

The trending search terms on Google in 2018 in the USA:

1. World cup

2. Hurricane Florence

3. Mac Miller

4. Kate Spade

5. Anthony Bourdain

6. Black Panther

7. Mega Millions results

8. Stan Lee

9. Demi Lovato

10. Election results

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