You need an optimised landing page to achieve your PPC campaign conversion goal since your audience is going to spend seconds to decide whether your page is worthy of their time or not.
It is always a great idea to test the page and its element to optimise your results. Here a few things you should try to achieve better results – you can thank us later.
1. Get a Better Headline
The first thing your audience sees on your landing page after clicking the ad is your headline. Make it strong, attractive, and make sure it matches your ad message. This way, your prospects will know that they have landed on the right page.
Test separate landing pages with various headlines. Make sure the message is consistent and clear, though. It is recommended to have a unique landing page for every PPC ad and new offer you are advertising.
Feel free to try different headlines to see what works best. Just don’t use more than one headline version on the same landing page!
Pay-per-Click helps you target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop. Your business gets found by people on Google precisely when they’re searching for the things that you offer.
2. Trim Your Copy
Short and to-the-point copy – that is what you want for your landing page. Keep the content to a minimum to avoid boredom or distraction with lengthy messaging.
Add a bold headline and directional cues to the most important element: your call to action. This is the holy grail of your landing page, so direct your copy to the CTA accordingly.
Get rid of the clutter and unnecessary elements on the landing page. Your page visitors directed from your PPC advert won’t have the time to linger. Keep readability high and the CTA obvious to your targeted audience.
3. Add Credibility
One of the fastest ways to optimise your landing page is to introduce credibility to your company product or service you are advertising.
Potential customers landing on your page should be convinced and ready to sign-up your form or click on that button to buy. Substantiate your offer with credible info from reliable sources.
There are various ways to increase your brand credibility on your landing page. Add (video) testimonials of current satisfied clients, indicate press snippets or prestigious sources, provide relevant statistical evidence or add a guarantee.
Keep in mind that copy should be brief, and focus on just a few credibility factors, the more relevant, the better. Test various examples to gauge the response. The chances are that more wandering visitors will become paid customers.