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What is digital marketing and why is it so important for businesses in South Africa?

It’s more important than ever for small businesses in South Africa to utilise some form of digital marketing in their overall marketing strategies to ensure their growth and survival in the face of uncertainty. We all know that the Covid-19 pandemic accelerated the rapid adoption of technology for both customers & businesses (you may have heard the phrase “Digital Transformation” being thrown around on the internet) but the effects thereof have lingered far beyond the ending of the pandemic.

Online shopping & socialisation platforms have replaced their traditional counterparts and are only evolving in their capacity to meet newly developing customer needs (let’s call them e-needs). It’s imperative for marketers and businesses to understand that delivering an online customer experience is just as valuable as delivering an offline customer experience. Understanding the importance of tailoring your marketing operations to cater for both varieties is the only way to optimize your targeting and ensure reaching the right audience.

Small companies can benefit substantially from investing in PPC (pay-per-click) ads that target the right customers with the right product at the right time. Digital advertising via PPC, SEO and social media is even more successful when it is accompanied by high-quality visual media. This is because people respond better to adverts and business information when it entertains them. Hence, the growing popularity of companies using a combination of infographics & animated videos to advertise and explain their products/services. Animated videos are particularly successful to use in advertising because a person is capable of processing moving images at 60,000 times faster than text, and it only requires a tenth of a second to capture someone’s attention.

What is the main value of digital marketing efforts for businesses?

  1. Build visibility by having a presence on popular platforms
  2. Be relevant by keeping up to date with news and trends
  3. Keep an eye on what your competitors are up to
  4. Create memorable, personalised experiences that build strong relationships with customers

Get in touch with us to find out the various ways we can help you grow your business and exceed customer expectations. We offer a variety of affordable, high-quality digital marketing services including content creation; corporate photography & videography; blog writing; graphic and infographic designing; animations; social media advertising; PPC; SEO; web design; webinar services; desktop publishing and so much more.

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IF your business needs a full scale Digital Marketing makeover, Contact Us to discover how we can work our magic on you today!

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Alister Ho
Alister Ho

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