What is SEO and how do you use it?

As modern-day industries have grown and developed with technology, business needs and techniques have changed. These days, it’s unlikely potential customers will look to the yellow pages to find your businesses’ contact details, they are far more likely to google it using their smartphones.

Adapt or die, as they say. Technology is advancing at a rapid pace, and in order to ensure the survival and prosperity of your business, you need to develop with it. One of the key advancements in the online world is SEO, or search engine optimisation. SEO can be described as a marketing discipline aimed at improving visibility in organic search results. What this means is that SEO determines how easily users will be able to find your website in search engine results. How and why do you use SEO? You ask. Let’s take a look.

SEO or search engine optimisation is the name of the process used to optimise a website’s content, structure and quality in order to improve its organic visibility in search engines. SEO includes a number of processes such as keyword research, content development, site speed optimisation, structured title and description creation and improved website architecture.

First off, why is SEO important?

SEO is vital to any business, but especially small businesses, as it makes it easier for potential customers to find your website. SEO improves customer experience once on your website, ensuring that customers will spend more time on your website, and making it more likely that they will tell others of your website. SEO is important because you want your business to be placed amongst the top 5 search results on popular search engines like Google, Bing and Yahoo.

• Optimal user experience

Effective SEO marketing will create a better, friendlier and faster web experience for the user. Search engines want users to be satisfied with their search results, as this means they will be more likely to return.

• Brand awareness

Brand awareness remains a critical concern for all businesses. You want people to recognise and be familiar with your brand. SEO is one of the central ways you can improve your brand awareness.

• Customer insights

Customer search patterns can tell businesses what they are looking for, serving as real-time insight into customer needs and wants, thereby making it easier for companies to cater to the market. SEO is an integral part of that and enables enterprises to understand and market to their target audiences.

How can you use SEO for your website?

• Quality content

As SEO awareness and techniques have become more widespread, companies have needed to up their game. Sophisticated, high-quality content writing is one way to make your company stand out from the crowd. Good content attracts readers and keeps them coming back.

• Good structure

Site architecture and usability is a crucial determinant of SEO. A well-structured site ensures that search engines can easily find and index your website.

• Optimise your images

Because websites can’t “read” images, they use ALT text to understand what is being shown. ALT text enables search engines to understand the meaning and value of an image and optimises the searchability of that image.

SEO today forms the cornerstone of your online marketability, as a necessary element to promoting and protecting your business. We hope these tips will help you in understanding the impact and value of SEO. Feel free to comment with any questions or remarks

Driving traffic to your website is an important part of SEO. So is building relationships with the right people and ensuring that your website’s content is going to impress and not disappoint people when they do land on your pages. If you need help with any of these or want to improve your SEO, contact us at Digital Cloud today!

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