Just because there are multiple social media channels available doesn’t mean your business needs to be on all of them. Choosing the right social media channels for your brand can make all the difference. So how do you make the right choice?
Firstly, selecting the most appropriate social media channels for your digital messaging must make sense for your business and your target audience. Each social media channel has something different to offer its audience.
Look into which type of content performs the best on each channel. Your business does not have to push the same content on all channels. Use multiple networks to share what the audience expects to see. Sharing news works well via Twitter, but not on Instagram.
Of all networks, Instagram offers the best visual appeal. Tell the story of your brand and engage your audience visually with high-resolution photos, stories and short videos.
The new Instagram TV (IGTV) is great for longer videos, series and educational/how-to content. Instagram is ideal for most consumer and retail brands, engaging loyal fans.
Social media marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
Pinterest is becoming quite a popular tool for sharing inspiration boards, quotes, infographics and step-by-step photo guides.
Your business can use Pinterest to upload high-quality images of their offering for others to view, pin similar content, and share how-to and visually-appealing educational content.
YouTube is the platform of choice for uploading and sharing regular video content, specifically in instances where this content has social appeal to go viral.
Your business can successfully promote how-to videos, educational content and promotional offers to a wider audience.
Treat each channel differently, and your brand will see the results it deserves.