Why Content Marketing is Important

Content: The shiny new buzzword that has changed the world of marketing for the better. But let’s back up for a second; what is content marketing? Content marketing is a strategic marketing approach that is focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This means that the marketing of the business or brand is facilitated through the sharing of educational, insightful or entertaining information that will ultimately improve their lives.  The ultimate goal of content marketing is to drive profitable customer action through information.

Content marketing is crucial for any modern brand and should be placed at the heart of contemporary marketing plans. Content marketing is an invaluable tool for building consumer trust, generating leads and cultivating customer loyalty. Content marketing has quickly evolved from a rare marketing initiative to a must-have marketing activity, the new normal for consumers.

Content marketing is important because customers appreciate it. Content marketing builds trust – leading to an improved brand reputation, influences conversation rates, improves Search Engine Optimisation (SEO), generates new leads, serves as a service and product showcase and builds relationships with customers.  Through email marketing, videos, blogs, e-books, case studies, interviews, social media posts and more, brands can connect with customers and deepen bonds.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Content marketing also serves as a valuable source of information- through content marketing, brands are able to understand their customers. Tracking customer reactions, engagement rates, which videos people watched, the blogs they read, the posts they share over which social media, e-books people download and the media that they comment on via social media: all of this serves as insightful customer information. These insights enable marketers to better market to their customers and improve their marketing processes as well as their physical products and services.

Ultimately, content marketing betters marketing communications and pushes product and service delivery.

The key takeaway here? Content is King.

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