Why Responsive Design is Good for SEO
Responsive web design converts your desktop-optimised website into a mobile-friendly version easily accessible on all devices.
There are many advantages to using responsive web design, but the major reason is search engine optimisation (SEO). Here’s why Google and SEO love responsive design.
Responsive web design means you don’t need to create a separate mobile version for your website, avoiding content duplicates and confusion. Having the same content in two different places online could direct visitors to the wrong version, causing frustration.
One consistent web platform makes it easier (and faster) to focus on SEO optimisation, and for Google’s engines to pick up searches and direct visitors to your platform. Plus, it cuts down on extra web maintenance and content creation.
Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to mobile, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.
User-friendliness and Usability
Search engines direct users to the websites they want to see according to the search keywords they introduce. But when visitors don’t find the recommended website attractive enough to spend time on it, Google’s SEO engine promptly registers your site as not the best option for those searches. Bummer.
If your website doesn’t have a mobile version, chances are visitors will look elsewhere where they can access the info they want in a user-friendly, easily readable format on their preferred device, smartphone or tablet.
If your mobile version looks different and is not as easy to navigate, return visitors familiar with your desktop version will just get frustrated and leave the page.
The result is a higher bounce rate and lower SEO ratings, and you don’t want any of it to happen. Bear in mind that users want useful, easily accessible and readable content anywhere, anytime, and responsive web design can provide these things while keeping search engines busy.
Mobile Searches Rankings
Google sites mobile-friendly optimised websites higher in mobile searches for the same reason: it wants to direct web users to the best option based on the keywords they are searching.
It makes sense why an SEO-enabled responsive web design will tick all the boxes in increasing your mobile searches ranking and making sure your website is top of the list in organic searches.