Content continues to be the preferred way your audience engages with your brand online. Like it or not, blogging is a very effective tool to let your clients know you care about them.
You might not have time to blog while running from one meeting to another and working hard to secure new business, but you know you probably should make a plan to get involved in blogging, and here is why.
#1 Connect with your (potential) customers on a personal level
Blogging is a powerful inbound marketing technique that draws your clients to connect with you through engaging content.
Use blogging to tell a story about your company, showcase your team and successful projects, or open up discussion on relevant topics with your customers.
Show that you are more than just a company and you genuinely have your audience’s best interest at heart.
#2 Enhance your brand perception
From a branding point of view, blogging offers the perfect platform to portray the company’s values, business ethics and chosen lifestyle via an approachable, appealing, and friendly connection with the public.
From news to industry opinions, practical how-to tips to cool interviews, content can contribute to your brand story and help define and increase the public’s perception of your business.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
#3 Turn web visitors into loyal customers
Producing regular, interesting content via blogging has multiple advantages. Firstly, it draws customers to your website via search engines and captures an audience which is interested in your offering.
Blogging could well be the main reason for this audience to return for more content, enquire about your products/services, and start doing business with you. For this reason, blogs will often include references to a product or service in their content to increase chances of client conversion.
#4 Increase web traffic
When paired with an effective SEO strategy, blogging can push your website site ranking higher on search engines, without having to spend substantial amounts on advertising.
Keep producing regular, relevant, and fresh content and Google will love you for it, and so will your customers. The best part? More potential clients will find you and engage with your brand online.
Companies will hire writers to create engaging content for their blogs, or use the services of a digital marketing agency to come up with a powerful content strategy that includes blogging.