Social media marketing has become a must-have for business today. You want to be where the action is, where your customers are hanging out and getting their information from. This means you need to go to them – which means you not only need to have a strong presence on social media, but also a strong strategy to go with it.
There are nearly 700 million daily active users on Facebook, with Twitter clocking in at just over 500 million. Still don’t think you need social media marketing?
Social media marketing has a 100% higher lead-to-close rate than outbound marketing. More than 80% of B2B marketers use social media marketing in some form. And we have 21 more reasons why social media marketing is definitely a must-have.
Let’s look at the final seven great reasons why you need social media marketing.
Lower marketing costs
It really is a very budget-friendly form of marketing – most platforms require no fees for creating profiles, and the amount of content you create and place is really up to you. The only costs are therefore the creation of the right kind of content and the management of your social media presence – it might seem trivial, but as we’ve seen in Part 1 of the blog, the immediacy and personal level of engagement requires a fine skill set, otherwise it can turn from an asset to a liability in a very short time!
Social media marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
Because social media is a very affordable form of marketing, your return on investment automatically increases. Social media ads, in particular, show high ROI in comparison with other digital advertisement such as Google ads. Boosting a post is affordable and easy to do, with potentially spectacular results!
Word of mouth is a strong factor in social media marketing, and with the right strategy and management in place, you can achieve great results. A strong social media presence has also proven to play a decisive part in people’s purchasing patterns – if you’re visible, you’re seen as being reputable.
Social media can increase your exposure in the online environment dramatically. And the more people to which you’re exposed, the more potential customers know your brand.
Level playing field
Because social media is equally accessible to large corporates and the local one-man show down the road, you are on a more equal playing field – big marketing budgets no longer automatically mean an advantage; in fact, social media is about being clever and quick, savvy and smart, and less about the power of the buck.
News-jacking … that’s all
With social media marketing’s immediacy, you are able to jump on rends and insert yourself into the narrative so much faster and easier. Done right, this can be that ride on the big waves that increases your exposure dramatically.
Social media marketing can be fun, and if done right it should be too! People are on social media platforms mostly to relax and be social, so by nature your social media strategy should have an inherent relaxedness and sense of fun. And it doesn’t require a suit and tie! ´Nough said!